How to bet on a SaaS platformIn this article you will learn about, why SaaS rule our world, what are the risks, how to build your tech stack (for non developers), plus…Jan 30, 2021Jan 30, 2021
Are influencers evil?Short answer: No for most of them… but read through and get some advice on how to approach influencer marketing.Jan 30, 2021Jan 30, 2021
Working with a remote or distributed teamHabits are changing quickly and working with some team members based outside your office is not unusual. We even see more and more…Apr 24, 2020Apr 24, 2020
My user manualAs a seasoned manager, I have learned that we all have different abilities to read people, to understand how they work, how they think…Apr 14, 2020Apr 14, 2020
Managing a crisisEvery business can be affected by a crisis, it can come due to internal factors, such as: product defect, data leak, bad sales practices…Feb 27, 2020Feb 27, 2020
Content as your Go To MarketThis content is based on my talk at Textmaster x Mention event on October 18th, 2019. It covers the role of content and how to leverage it…Jan 28, 2020Jan 28, 2020
Of being acquired and merging organizationsI have recently joined Mention, a leading SaaS startup specialized in online monitoring and social media marketing. I had just entered the…Jul 29, 2019Jul 29, 2019
I’m Joël Gaudeul, CMO of a SaaS Mar Tech and this is how I workI’ve spent my career trying to improve myself, making my workdays more efficient, un-cluttering my inbox, experiencing with new tools and…Aug 9, 2017Aug 9, 2017
(In French) (Ré)Intégrer la fonction marketingCet article a été initié par mon intervention à la conférence Chief Marketing Officer de Development Institute International : “A l’ère de…Aug 9, 2017Aug 9, 2017
