Joël GAUDEULHow to bet on a SaaS platformIn this article you will learn about, why SaaS rule our world, what are the risks, how to build your tech stack (for non developers), plus…6 min read·Jan 30, 2021----
Joël GAUDEULAre influencers evil?Short answer: No for most of them… but read through and get some advice on how to approach influencer marketing.4 min read·Jan 30, 2021----
Joël GAUDEULWorking with a remote or distributed teamHabits are changing quickly and working with some team members based outside your office is not unusual. We even see more and more…5 min read·Apr 24, 2020----
Joël GAUDEULMy user manualAs a seasoned manager, I have learned that we all have different abilities to read people, to understand how they work, how they think…7 min read·Apr 14, 2020----
Joël GAUDEULManaging a crisisEvery business can be affected by a crisis, it can come due to internal factors, such as: product defect, data leak, bad sales practices…6 min read·Feb 27, 2020----
Joël GAUDEULContent as your Go To MarketThis content is based on my talk at Textmaster x Mention event on October 18th, 2019. It covers the role of content and how to leverage it…6 min read·Jan 28, 2020----
Joël GAUDEULOf being acquired and merging organizationsI have recently joined Mention, a leading SaaS startup specialized in online monitoring and social media marketing. I had just entered the…5 min read·Jul 29, 2019----
Joël GAUDEULI’m Joël Gaudeul, CMO of a SaaS Mar Tech and this is how I workI’ve spent my career trying to improve myself, making my workdays more efficient, un-cluttering my inbox, experiencing with new tools and…7 min read·Aug 9, 2017----
Joël GAUDEUL(In French) (Ré)Intégrer la fonction marketingCet article a été initié par mon intervention à la conférence Chief Marketing Officer de Development Institute International : “A l’ère de…4 min read·Aug 9, 2017----